GALLERY 30: Red Cross - Race

A simple idea rendered into an emotive execution to commemorate and recognise the Red Cross' International Year of Volunteers. The anonymity of the situation from which the masses are fleeing and to which our protagonist is running avoids making a hero out of him. His courage is simply presented as fact. The music adds greatly to the emotion and marks the first time that U2 has allowed a track to be used in advertising.

Product/client: Red Cross

Agency: Cathedral,

The Creative Centre

C/ Alameda 22

Madrid 28014

Spain

T: +34 91 369 0255

F: +34 91 369 0550

Creative Directors: Pablo Monzon, Jorge Lopez

Art Directors: Carlos Rubio, Jorge Lopez

Writers: Noelia Ferrer, Jorge Lopez

Agency Producer: Marta Delgado

Production company: Miss Wasabi Lab

C/ Rieza Sant Miguel,

68 Bajos

08006 Barcelona

Spain

T: +34 93 238 8250

F: +34 93 238 8251

Director: Isabel Coixet

Producer: Miss Wasabi

Director of Photography: Paco Femenia

Post-production companies: Mad Pix

C/ Antonio Maura, 16

15 dcha

Madrid 28014

Spain

T: +34 91 524 9880

F: +34 91 524 9884

En Efecto

C/Alegre de Dalt 86

08024 Barcelona

Spain

T: +34 93 213 5616

F: +34 93 219 7759

Music: In a Little While; U2; Universal

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