GALLERY 30: Most Talked About - BBC1

This is by far the best ad on TV in the UK at the moment. It's a breathtaking tale of a man's unconventional journey home to catch his favourite programme. Incredibly, no special effects, wires or safety nets were used. The protagonist, David Belle founded the 'le parkour' (meaning 'the obstacle course') movement in which he combines martial arts and athletics to jump distances of up to 23 feet. This is clever, beautiful, groundbreaking work.

Client/Title: BBC1/'Rush Hour'

Agency: Abbott Mead Vickers.BBDO

151 Marylebone Rd

London NW1 5QE


T: +44 20 7616 3500

F: +44 20 7616 3600


Creative Director: Peter Souter

Art Director: Dave Sullivan

Writer: Tom Ewart

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG


T: +44 20 7287 4060

F: +44 20 7287 4994


Director: Tom Carty

Producer: Edel Erickson

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7287 8393


Sound Design: Wave