GALLERY 31: Private View - Simple for Men

"Simple Skin Defense for Men has repositioned itself as an aid to rash-free cunnilingus. Out goes old strategy of pure ingredients, in comes new wheeze of impure thoughts. Presumably, us men only respond to a toiletry proposition that brings out that latent sexual athlete in us all. Consequently, this spot is a steamy mix of sfx and s.e.x. The ladies get to enjoy the "love that dare not speak its name" (because its mouth is full?) without feeling that someones' had at them with a stainless-steel loofah, and the agency and client have got themselves a bit of notoriety on a modest budget." (GM)

Client/title: Simple For Men/Crawling King Snake

Agency: US

7a Langley Street

WCWH 9JA London

F: +44 2078457475

email: jo@uslondon.co.uk

Art Director: US

Writer: US

Production company: Independent Films

3rd Floor

7A Langley Street

London WC2H 9JA

UK

T: +44 20 7845 7474

F: +44 20 7845 7475

email: jani@independ.net

Director: US

Producer: Nick Fewtrell

Post-production company: Condor Post Production

Willemsparkweg 80

1071 HL Amsterdam

Netherlands

T: +31 20 671 2600

F: +31 20 675 0924

email: marcel@condor-post.com

Editor: Joe

Music: Mr Len

Flame artists

Mike Skrgatic: Arom Baxter

Sound design: Jungle

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