GALLERY 31: Private View UK - Ready Brek

"Porridge hasn't been this entertaining since the TV series. There are two helpings, both based on the thought: 'You can't treat them like babies forever.' If there's one small criticism, it's that the high point of the ad is right at the front, which leaves them just a little flat toward the end. Still, it left me with a nice, warm glow."

United Kingdom

Client/title

Weetabix/'Sling', 'Reins'

Agency: Banks Hoggins O'Shea/FCB

55 Newman Street

London W1P 3PG, UK

T: +44 20 7947 8000

F: +44 20 7947 8349

email: firstinitialsecondname@bho.fcb.com

Creative Directors: Rob Fletcher, Dave Alexander

Copywriter: Bryn Attewell

Art Director: Mark Robinson

Agency Producer: Ruth Darsow

Production company: Tomboy Films

72-74 Margaret Street

London W1, UK

T: +44 20 7436 3324

F: +44 20 7436 3364

Director: Mark Mylod

Producer: Frances Silor

Post-production company: Golden Square

11 Golden Square

London W1R 3AF, UK

T: +44 20 7300 3555

F: +44 20 7494 3288

email: info@golden-square.co.uk

Editor: Brian Dyke; The Film Editors

Sound Design: Angel Sound

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