GALLERY 31: Most Talked About - Pot Noodle

HHCL + Partners seems to be back on form with this dark and dirty, silly and irreverent campaign for Pot Noodle. Spot on for the blokey target market, the first ad stars 'Desperate Dan', a man so frustrated by the respectable sandwiches his girlfriend makes, that he searches for something more seedy - "Something filthy, like a kebab, but harder". There's some great writing in these spots - and the endline: "The Slag of all Snacks," is pure genius.


Pot Noodle/'Desperate Dan'

Agency: HHCL & Partners

Kent House

14-17 Market Place

Great Titchfield St

London W1N 7AJ

T: +44 20 7436 3333

F: +44 20 7436 2677


Creative Director: Al Young

Agency Producer: Victoria Baldachinno

Creative Teams: Jonathan Thake, Lee Tan

Production company: Traktor LA

1419 2nd Street

Santa Monica CA 90401


T: +1 310 260 0016

F: +1 310 260 8589

Director: Traktor

Producer: Jim Bouvet

Director of Photography: Tim Maurice-Jones

Production company: Partizan

8330 West 3rd St

CA 90035 Los Angeles

T: +1 323 653 6660

F: +1 323 782 9777

Director: Traktor

Post-production company: The Whitehouse

530 Wilshire Blvd

Suite 400

CA 90401 Santa Monica

California USA

T: +1 310 319 9908

F: +1 310 319 9905

Editor: Russell Icke

Music: Pete Diggins; HHCL

Flame Artist: Russell Icke

Sound Design: Wave London

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