GALLERY 31: Most Talked About - Tetley

This campaign sees another major image change. Tetley tea has appointed D'Arcy as its new agency and replaced Sydney and Gaffer, the animated flat-clap-wearing Tetleyfolk, who had been around for 28 years. Narrated by film star Ewan McGregor, the new ad features a series of feel-good scenes to show the health benefits of tea. But the new strategy has been criticised for appearing to promote tea as a category rather than the Tetley brand.

Client/title: Tetley/'Full On'

Agency: D'Arcy

Warwick Building

Kensington Village

Avonmore Road

London W14 8HQ


T: +44 20 7751 1664

F: +44 20 7348 3857


Creative Director: Nick Hastings

Agency Producer: Emma Bewley

Art Director: Nick Hastings

Writer: Steve Wakelam

Production company: Paul Weiland Film Company

14 Newburgh St

London W1V 1LF


T: +44 20 7287 6900

F: +44 20 7434 0146


Director: Gregory Rood

Producer: Lesley Redrup

Director of Photography: Benoit Delhomme

Post-production company: Smoke & Mirrors

57-59 Beak St

London W1R 3LF


T: +44 20 7468 1000

F: +44 20 7468 1001


Editor: Peter Goddard

Music: Tetley Full On; Peter Lawlor;Water Music:

Flame Artist: JP