GALLERY 32: CRE - Kick it Out

The Commission for Racial Equality aims to kick racism out of football but avoids a heavy-handed or preachy style. Instead we see striking black and white images to illustrate a poem from Benjamin Zephaniah reciting the differences between black and white people from birth to death. The ad feels somewhat leftfield rather than provocative and Zephaniah's delivery and infectious laugh help to instil a sense of humour. Land of Hope and Glory also proves to be an effective soundtrack.

Product/client: Kick Racism Out of Football

Agency: M&C Saatchi

36 Golden Square

London W1R 4EE


T: +44 20 7543 4500

F: +44 20 7544 3635


Art Director: Jerry Gallaher

Writer: Clive Yaxley

Agency Producer: Kayt Magrobi

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG


T: +44 20 7287 4060

F: +44 20 7287 4994


Director: Chris Palmer

Producer: Suza Horvat

Director of Photography: Ian Foster

Post-production company: Play Productions

4th Floor

41-42 Foley street

London W1W 7TR


T: +44 20 7436 6913

F: +44 20 7436 6915

Flame Artist: Tom Sparks


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