GALLERY 32: Most Talked About - Honda Cog

A genius creative idea, beautifully filmed to form a conceptual vision that wouldn't look out of place in Tate Modern. Already creating a buzz in the industry for its brave attempt to break with traditional car advertising, it took 696 takes to get right as well as five months of experimentation to create the playful walking car parts from cogs to batteries to form a chain reaction that ends with the Honda Accord. Whoever thought that watching a series of car parts would make scintillating viewing?

Client/Title: Honda Accord/'Cog'

Agency: Wieden & Kennedy

Lower Ground Floor

Elsey Court

20-22 Great Titchfield Street

London W1P 7AD


T: +44 20 7299 6800

F: +44 20 7323 4183

Creative Teams: Tony Davidson, Kim Papworth

Art Director: Matt Gooden

Agency Producer: Rob Steiner

Writer: Ben Walker

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London


T: +44 20 7792 8483

F: +44 20 7792 8870


Director: Antoine Bardou-Jacquet

Post production company: The Quarry

26-28 Brewer St

London W1R 3FW

T: +44 207 437 4961

F: +44 207 437 1491

Editor: Bill Smedley