GALLERY 33: Private View - Dulux

"The brief for Dulux Once is for a fast-drying paint, so why does the commercial feel sooo slow? In the second spot, for Dulux Realife, where are the close-up shots of a roller applying paint, lovingly shot with hours of retouching in Flame or Inferno? Gone thank God. In its place a delightful simple idea that uses kids' drawings on the wall as animated characters. Simple, simple, simple. Did I mention simple?"


ICI Dulux/'Endangered Species'

Agency: Abbott Mead Vickers BBDO

151 Marylebone Rd

London NW1 5QE


T: +44 20 7616 3500

F: +44 20 7616 3600

Creative Director: Peter Souter

Agency Producer: Carol Powell

Art Director: Paul Brazier

Writer: Nick Worthington

Production company: Paul Weiland Film Company

14 Newburgh St

London W1V 1LF


T: +44 20 7287 6900

F: +44 20 7434 0146


Director: Toby MacDonald

Producers: Kate Martin, Ivana

Director of Photography: Jan Velicky

Post-production company: The Mill

40-41 Gt Marlborough St

London W1F 7JQ


T: +44 20 7287 4041

F: +44 20 7734 8315


Editor: Giles McGarrigle; Carbon'