GALLERY 33: Most Talked About - Encams

Powerfully horrific piece using 100 specially bred and trained rats. It plays upon the notion that continually dropping litter will one day force us to live in close contact with rats. To reiterate the hard-hitting images, the short film is punctuated by powerful captions reading: "The more you drop, the more we eat," "The more we eat, the more we breed" and "The more we breed, the closer we get."

Client/title: Encams/Rats

Agency: Lake Design UK Ltd

Campaign House

8 Cecil Road

Hale

Altrincham Cheshire

UK

T: +44 161 926 9898

F: +44 161 929 8300

Creative director: Barry Glinister

Agency producer: Steve Barwise

Art director: Bernard Hasketh

Writer: Barry Glinister

Production company: Ice Commercials

UK

T: +44 1565 757 129

Director: Rob Green

Producer: Ian Steel

Director of photography: John Pardue

Post-production company: Picardy

1 Park Circus

Glasgow G3 6AX

UK

T: +44 141 333 1200

F: +44 141 332 6002

Editor: John Ferguson

Sound design: Ian Wilson

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