GALLERY 33: Most Talked About - Hula Hoops

Eeels oozing out of a tap, or climbing out of a toilet and slithering up people's legs is certainly an interesting approach to the brand-building of Hula-Hoops. The ads have already garnered plenty of press attention, where they have been described as: "utterly bizarre" to "completely offensive". The Independent Television Commission has told KP Foods not to run the advert before 7.30pm because the ad had already attracted 106 complaints from angry parents in its first week.

Product/client: Hula Hoops

Agency: Publicis

82 Baker St

London W1M 2AE

UK

T: +44 20 7935 4426

email: kerry.o'connor@publicis.co.uk

Creative Director: Gerry Moira

Agency Producer: Jackie Ankelen

Art Director: Henrik Delehag

Writer: Ben Carey

Production company: Harry Nash

Harry's House

27-29 Beak Street

London W1F 9RU

UK

T: +44 20 7025 7500

email: firstnamesurname@harrynash.co.uk

Director: Lukas Hammar

Producer: Mat Brown

Director of Photography: Ivan Bird

Post-production company: VTR

64 Dean St

London W1V 5HG

UK

T: +44 20 7437 0026

email: info@vtr.co.uk

Editor: Sam Sneade

Music: Bajkal; Saar srl

Flame Artists: John Trussler, Ian Baker, Tim Davies, Rob Ellis,

Simon Hall

Sound Design: 750mps

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