GALLERY 33: Most Talked About - Typhoo

Casting the lead characters for these ads was difficult. Around 30 people were auditioned for each ad in order to find two people who could deliver dialogue and were agile enough to cope with the physical demands. Their declining energy levels are represented using a mixture of painted-out wires hauling the actors upwards and balloons deflating in their oversized clothes. They then get their energy and 'oo' back with a cup of Typhoo in Clemmow Hornby Inge's first work on the brand relaunch.

Client/title: Typhoo/'Office', 'Painter'

Agency: Clemmow Hornby Inge

162-170 Wardour St

London W1F HZX

UK

T: +44 20 7025 8989

F: +44 20 70258999

email: veronica.alkon@chiadvertising.com

Creative Director: Charles Inge

Agency Producer: Tracey Johnston

Art Director: Christer Andersson

Writer: Alexander Ball

Production company: Godman

82 Wardour St

London W1V 3LF

UK

T: +44 20 7287 6755

F: +44 20 7287 6756

email: jg@godman.co.uk

Director: Barney Cokeliss

Producer: Jodie Burrows

Director of Photography: John De Borman

Post-production company: VTR

64 Dean St

London W1V 5HG

UK

T: +44 20 7437 0026

F: +44 20 7439 9427

email: info@vtr.co.uk

Editor: Mark Richards

Flame Artist: Wez

Sound Design: Ben; Sauders and Gordon