GALLERY 34: Best of the US - Fox Sports

This series of simple ads is noteworthy for its spot-on casting, combined with its amusing yet recognisable scenarios.

Playing on the adolescent fear of not fitting in, they show what can go wrong when the look just 'ain't right.

Opting for a non-dialogue approach and focusing instead on the power of facial expression adds to the tension and places the viewer firmly inside the shoes of the embarrassed protagonist. And we really don't want to be there - so we'd better check out Fox Sports.

Client/Title: Fox Sports/Various

Agency: Cliff Freeman & Partners

375 Hudson Street

8th Floor

New York NY 10014


T: +1 212 463 3200

F: +1 212 463 3225


Creative Director: Eric Silver

Art Directors: Eric Silver

Rick Ardito

Writer: Grant Smith

Production company: Hungry Man

428 Broadway

6th Floor

New York 10013

New York


T: +1 212 625 5600

F: +1 212 625 5699


Director: Hank Perlman

Producer: Annie Johnson

Director of Photography: Scott Henriksen

Post-production company: Now Corporation

7 West 22nd Street

6th Floor

New York 10010



T: +1 212 367 7701

F: +1 212 367 7764

Editor: Owen Plotkin

Sound Design: Owen Plotkin

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