GALLERY 35: Ones to watch - Simon Cracknell

After the fall of the Romanian dictatorship, Cracknell, a traveller at heart, trailed across the country to help with the rebuilding of the orphanages before leaving for the Himalayas to spend time with Tibetan monks. After toying with the idea of becoming a war photographer he found his new passion, directing and writing a number of short films which he hopes will "never see the light of day" before doing his test spots from Playstation and his latest spot for Prudential.

Simon Cracknell

Test commercial: PlayStation

Prudential 'Warning'

Production company: Chaos


T: +44 20 7580 4666

Director: Simon Cracknell

Director of Photography: Dave Matches

Post-production company: Framestore CFC


T: +44 20 7208 2600

Editor: Johnny Scarlet;The Quarry

Flame Artist: Timmo

Sound Design: We Write Music: Prudential

Agency: WCRS

5 Golden Square

London W1R 4BS


T: +44 20 7806 5000

Creative Directors: Tom Burnay, Stef Jones

Art Director: Tom Burnay

Writer: Stef Jones

Production company: Stark Films


T: +44 20 7580 3870

Director: Simon Cracknell

Producer: Cressida Luxton

Director of Photography: Dave Matches

Post-production company: The Mill


T: +44 20 7287 4041

Editor: Johnny Scarlet;The Quarry


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