GALLERY 35: Most Talked About - Mars

The curse of the global realignment strikes again. A cruel twist of fate meant that, despite producing what must be one of the most creative ads for Mars ever, the agency ended up losing the account. The work illustrates a clever strategy - a futuristic vision of life on Mars. It's a fascinating and filmic execution with some highly polished effects. It also manages to create a new, distinctly cool personality for this famous brand.

Australia

Client/Title

Mars/'Swiming pool'

Agency: D'Arcy

235 Normanby Road

South Melbourne

3205

Australia

T: +61 23 9646 7466

F: +61 23 9646 9411

Creative Director: Mark Collis

Art Director: Linda Honan

Writer: Hilary Badger

Agency Producer: Simone O'Connor

Production company: Silverscreen Productions

30 Burton Street

Darlinghurst

NSW 2021

Australia

T: +61 2 9331 1655

F: +61 2 9331 7988

email: sscreen@oze-mail.com.au

Director: Joel Pront

Producer: Barbara Devlin

Director of Photography: Peter James

Post-production company: Finn Design

Darlinghurst

Sydney

NSW

Australia

T: +612 9331 8733

Editor: Drew Thompson

Flame Artist: Justin Bromley, 3D, Stuart White

Music: A Minha Menina; The Bees

Sound Design: Human

Topics

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