GALLERY 36: Best of the US - Apple

To introduce the 12-inch and 17-inch versions of the new Apple G-4 notebook computer, basketball phenomenon Yao Ming and Verne Troyer (aka Mini-Me from the Austin Powers' movies) are on an airplane, each using a new computer. The catch - the seven-foot-plus Ming has a 12-inch G-4, while the diminutive Troyer has the 17-inch version. Great visuals, along with a clever concept make this a great introductory spot.

Client/Title: Apple/'Big vs. Small'

Agency: TBWA Chiat/Day New York

488 Madison Avenue

7th Floor

New York NY 10022

New York


T: +1 212 804 1000

F: +1 212 804 1200


Creative Directors: Duncan Milner, Eric Grunbaum

Writer: Chris Adams

Production company: House of Usher Films

2014 Broadway

Santa Monica CA 90404


T: +1 310 586 0055

F: +1 310 586 0065


Director: Kinka Usher

Producer: Cheryl Childers

Post-production company: Nomad Editing Company Inc

1661 19th Street

Santa Monica 90404



T: +1 310 828 4999

F: +1 310 828 3950


Editor: Glenn Martin

Sound Design: Francois Blaignan; Eleven Sound