Gallery 36: Private View - Egg

"Knows exactly who it's talking to. Brilliant Industries were good, not just because they were funny, but because they were true. Think about 'fingers la-la-la'. And then think about that pile of unopened statements at home. These new ads are equally perceptive. How many times have you been ripped off but accepted it to avoid the confrontation? What you needed to do was listen to The Sock. The casting is bang on, the dialogue pin-sharp and there's even some unfashionable information about Egg cards." (DA)

Client/Title: Egg/'Sock Launch'

Agency: Mother

200 St Johns St

London EC1V 4RN


T: +44 20 7689 0689

F: +44 20 7689 1689


Creative Directors: Robert Saville, Mark Waites

Agency Producer: Janine Levy

Art Director: Sam Walker

Writer: Joe de Souza

Production company: Hungry Man

Grafton Mews

W1R 3FD London


T: +44 20 7380 8280

F: +44 20 7434 4422

Director: Allen Coulter

Producer: Carrie Hart

Director of Photography: Tim Ives

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7287 8393


Editor: Yoakim; Speade

Music: '1940's Lap Guitar'; A.D.Levy; Musaquarium

Flame Artist: Phil & Lorraine

Sound Design: Owen; Jungle