GALLERY 37: Private View - Muddy Fox

"Muddy Fox makes an effort. It's a mountain bike. So it's not too far a leap from its name to the plot of this ad: a load of mountain bikes chasing a pink-coated huntsman across hill and dale. It's well shot and edited and probably presses all the right buttons for mountain bikers, if, that is they have any buttons left after having their privates viciously pummelled by the bicycle seat. In fact it all looks quite fun. So Tony Blair's bound to ban it then."


Muddy Fox/'The Chase'

Agency: Tom Dick Harry

Studio 5

Sanaellan Court

1 Mapesbury Rad

London NW2 4HX


T: +44 7857 197 050

Creative Directors: Russell Schaller, Ben Clapp

Agency Producer: Serena Freeman

Production company: Garretts

21 Little Portland St

London W1W 8BT


T: +44 20 7580 6452


Director: Ben Sedley

Producer: Natalie Taylor

Director of Photography: Balazs Bolygo

Post-production company: The Mill

40-41 Gt Marlborough St

London W1F 7JQ


T: +44 20 7287 4041

F: +44 20 7734 8315


Editor: Bill Smedley; The Quarry

Sound Design: Wave Sound

Flame Artists: Neil Davies, Jason Watts

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