GALLERY 37: Most Talked About - BMW

An interesting development in SCPF's award-winning 'love to drive' BMW campaign, which has been running for four years. A series of vignettes, featuring close-ups of individuals and their intense expressions, portray the fragility and vulnerability of human beings. Yet the deep voice-over, which further discusses the human condition, emerges as the car itself. The surprisingly emotional ad suggests that unlike its delicate passengers, the BMW is solid, reliable and secure.


Product/client: BMW/'Look at You'

Agency: S,C,P,F

Calatrava 71

Barcelona 08017


T: +34 934 34 34 34

F: +34 934 34 34 35


Creative Director: David Caballero

Art Director: Patricia Lujan

Writer: Carlitos Gonzalez

Production company: Puente Aereo

Editor: Quique Garcia

Director: Felix Fernandez de Castro

Producer: Inma Ibanez

Post-production company: La Truka

C/Portbou 6

08028 Barcelona


T: +34 93 339 4500

F: +34 93 491 1716


Music: Ramon Martinez; May Rodriguez


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