GALLERY 38: Private View - Gala Bingo

"When the great caller in the sky summons the winners to the rostrum of ad fame, there won't be too many bingo creative teams making the walk. All the more credit then to the team who did this campaign. Instead of the usual tedious litany of lucky winners celebrating or spending their winnings, this gives fresh insight with its strapline: 'Everyone loves a winner'. The heroes aren't the ladies who win, but their nearest and dearest who prepare to suck up to them. Funny and nicely executed."


Gala Bingo/Various

Agency: Leo Burnett

The Leo Burnett Building

60 Sloane Avenue

London SW3 3XB


T: +44 20 7591 9111

F: +44 20 7591 9126

email: paul.kemp-robertson

Creative Director: Nick Bell

Agency Producer: Claire Taylor

Art Director: Anita Davis

Writer: Jonathan Budds

Production company: Traktor LA

1419 2nd Street

Santa Monica CA 90401


T: +1 310 260 0016

F: +1 310 260 8589

Director: Traktor

Producer: Lucy Sherwood

Director of Photography: Tim Maurice-Jones

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL


T: +44 20 7434 3100

F: +44 20 7437 3951


Editor: Andrea MacArthur; Peepshow

Flame Artist: Christophe Allender

Sound Design: Warren Hamilton; Wave

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