GALLERY 40: Private View - Rudolf Jelenik

"What made R.Jelinek legendary is plums. Using the old hit song Rene, myself and Rudolf is a clever way to tell the story. The song is relevant, the plums are relevant, and, most of all, plum vodka is relevant to the characters in the story. The target group is baited by a seemingly snobbish activity - golf. It is, however, the way this sport is played that makes the game acceptable to rebellious youth - and makes it insulting to hardened golf enthusiasts in the process. I liked this idea."

Client/Title

Rudolf Jelenik/'Plum Vodka'

Agency: Forward International

Prague

Czech Republic

T: +420 2 2199 0411

email: info@forwardint.cz

Production company: Forward International

Prague

Czech Republic

T: +420 2 2199 0411

email: info@forwardint.cz

Director: Cuba

Producer: Tomas Karas

Director of Photography: Jakub Dvorsky

Post-production company: Studio Mirage

Smolenska 22

101 00 Praha 10

Czech Republic

T: +420 2 7174 2040

F: +420 2 7174 0306

Editor: Olina Kaufmanova

Music: Jiri Selinger

'Rene, ja a rudolf'; remix

Sound Design: Daniel Walter