GALLERY 41: Private View - Kofola

"Because of its sour taste, Kofola is a love it or hate it product. The ad builds on the existing positioning: 'if you're in love nothing else matters.' It's just nice and simple, and I had a bit of a laugh. It's well shot and the girl is attractive even when covered in food. It doesn't take itself too seriously or try to be to clever, just lays it out. As a result, I'm sure a lot of people will enjoy it."



Agency: Kaspen

Myslikova 4

120 00 Prague 2

Czech Republic

+420 224 912 537

Creative Teams: Rob Sands, Tomas Otradovec, Barbora Novotna, Lucie


Production company: Target Pictures Production

Masarykovo nabrezi 1

110 00 Prague 1

Czech Republic

T: +420 2 2493 2000

F: +420 2 2493 2004


Director: Jonas Zachrisson

Producer: Daniel Netusil

Director of Photography: Sebastian Milaszewski

Post-production company: Black Cut


Czech Republic

Editor: Marek Opatmy

Sound Design: Otto Chlpek; S Pro Alfa