GALLERY 42: Ones to watch - Brand New School

Graphic design graduate Jonathan Notaro set up the bi-coastal design firm Brand New School in 2000 and took on fellow graduates from diverse cultures. The group mix graphic design, animation and recently live action through their sub-collective, Extra Credit, producing weird and wonderful imagery. The collective's distinctive style comprises iconography and typography from eras ranging from Russian constructivism to pop culture, and with work for Heinz, VH1 and MTV they are rated as one of the hottest things in LA at the moment.

Brand New School

Heinz 'Monkey'

VH1 'Sticky fingers'


Agency: Leo Burnett & Co Chicago

T: +1 312 220 5959

Creative Director: Mike Straznickas

Art Director: Mike Straznickas

Writer: Dave Rager

Production company: Extra Credit

Santa Monica CA

T: +1 310 460 0060

Director: Extra Credit

Producer: Jared Libitsky

Director of Photography: Pat Notaro

Post-production company: Riot

Santa Monica CA

T: +1 310 656 7663

Editor: Charles Jensen

Flame Artist: Klaus Hansen

Sound Design: Machine Head


Creative Director: Monica Halpert

Art Director: Monica Halpert

Writer: Extra Credit

Production company: Extra Credit

Director: Extra Credit

Producer: Jared Libitsky

Post-production company: Brand New School

Editor: Jens Gehlhaar