GambleAware "Bet regret" by M&C Saatchi

GambleAware has recruited former footballers Dean Saunders and Danny Gabbidon and BT Sport's Matt Smith to help 2.4 million young men in the UK avoid a gambling problem.

The first work for the brand by M&C Saatchi aims to identify situations that can lead people to make ill-considered bets, such as a drunk man toying with the idea of betting on a central American Cup fixture before being transported to Panama and mocked in Spanish by the local pundits. It is the biggest-ever national public health campaign for safer gambling.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member