GambleAware "Losing track of the world around you" by M&C Saatchi

Independent charity GambleAware has unveiled a major integrated campaign to raise awareness of the risks of gambling among women.

The charity partnered with M&C Saatchi and Freuds to develop a multichannel campaign to encourage low- to medium-risk female gamblers to become aware of early warning signs.

The TV spot was directed by Thomas Ormonde through MindsEye. The senior creative team at the agency were Camila Gurgel and Ieva Paulina.