GambleAware "Voices" by 18 Feet & Rising

GambleAware's campaign is aimed at men and women aged 15-24, the age group most at risk of problem gambling, according to recent data from the Gambling Commission.

The work is the first ad campaign for the charity, and has been created to redress the balance between the volume of gambling ads in the UK and social responsibility messaging.

The activity features two films, "Online" and "Machine", which launch nationally in cinemas, followed by a regional online launch, targeting the North East and North West.


Director of commissioning (treatment and harm-minimisation), GambleAware
Executive creative director
Creative director
Agency producer
Assistant producer
Business director
Senior account manager
Production company
Executive producer
Co producer
Director of photography
Production designer
Post production
VFX artist
Post production producer