GameStore "better chances with GameStore" by Abbott Mead Vickers BBDO

Life's hopeless situations are given a humorous spin in a campaign for The National Lottery's instant-win games brand, GameStore.

Abbott Mead Vickers BBDO created the online ads, which contrast situations where people have no chance of success (for instance, a vet trying to look dashing while he has his forearm in a cow’s bum) with GameStore’s one-in-four odds. The work, which also includes social media, out-of-home and retail activity, was written by Dan Warner, art directed by Andy Vasey and directed by David Shane through O Positive.

Credits

Creative agency
Creative directors
Copywriter
Art director
Agency planner
Agency account managers
Agency TV producer
Agency art producer
Media agency
Media planner
Production company
Director
Production company producer
Photographer
Photographer’s producer