GameStore "better chances with GameStore" by Abbott Mead Vickers BBDO

Life's hopeless situations are given a humorous spin in a campaign for The National Lottery's instant-win games brand, GameStore.

Abbott Mead Vickers BBDO created the online ads, which contrast situations where people have no chance of success (for instance, a vet trying to look dashing while he has his forearm in a cow’s bum) with GameStore’s one-in-four odds. The work, which also includes social media, out-of-home and retail activity, was written by Dan Warner, art directed by Andy Vasey and directed by David Shane through O Positive.


Creative agency
Creative directors
Art director
Agency planner
Agency account managers
Agency TV producer
Agency art producer
Media agency
Media planner
Production company
Production company producer
Photographer’s producer

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.