Gant to host party to mark launch of House of Gant

Clothing brand Gant is hosting a party to celebrate the launch of its flagship store in London and its new House of Gant fashion collection.

Gant: party to celebrate store opening and new collection
Gant: party to celebrate store opening and new collection

Taking place on 17 November from 7-9pm at the new store on Regent Street, the Gant Stylist and Shortlist readers' event will offer guests 20% off, style advice, nibbles, music from DJ duo Le Bon Tong (Amber Le Bon & Becky Tong), file and paints from Cowshed and men’s grooming from Neville.

Customers will also be able to browse the new Gant, Gant Diamond G and Gant Rugger collections, which epitomise the brand’s 'Never Stop Learning' ethos. Gant's style is US-heritage inspired. 

The Alchemist, a cocktail bar and restaurant celebrating molecular mixology, will be offering an in-store cocktail master class and live music, while caterers Mike + Ollie will provide a food station educating customers on how to master each dish.   

Gant's new flagship store opened yesterday (10 November) on Regent Street. 

Diesel opened its flagship store last month with a VR experience while Lee Cooper hosted a four-day pop-up located at Nicholls & Clarke, an old tile factory in Shoreditch, themed around the brand's heritage. 

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