- Gap has unveiled its next generation of khaki TV ads in the US. The new campaign uses go-go, soul, and country music in a continuation of the musical theme of last year's ads.
Set against Gap's signature white background, the spots were created in-house under the direction of vice president/creative director Lisa Prisco. Through the lenses of three new directors each spot uses mood, music, and movement to highlight various styles of Gap khakis.
In "Khaki a-go-go", directed by music video director Mike Mills, the cast does the jerk, the pony, and the frug to the `60s-inspired track Wild Elephants.
In "Khaki soul", directed by hip-hop video/film director Hype Williams, a silver-toned screen sets the mood as freestyle dancers groove to Bill Withers' Lovely Day. Finally, in "Khaki country", directed by music video director McG , there's a line dance to a cover of Queen's Crazy Little Thing Called Love sung by country singer Dwight Yoakam.
All three commercials debuted during the screening of the 71st Annual Academy Awards and will air on ER, Felicity, The X-Files, Ally McBeal, and during the NHL Playoffs.