Gardens Made Easy to take advantage of boom in gardening

Security Publications (SP), has entered the gardening market with a magazine called Gardens Made Easy.

Security Publications (SP), has entered the gardening market with a

magazine called Gardens Made Easy.



The title, which will launch on 29 February, will have a 140,000 print

run and will be aimed at 30- to 55-year-old ABC1s.



The first edition of Gardens Made Easy will be distributed free as a

supplement to the April edition of SP’s publication Home.



The second issue will be sold as a standalone title, and will appear on

11 April with a cover price of pounds 2.60. Advertisement manager Andy

Oakes, the former ad manager of Property Direct and Property Week, will

head a sales team of two.



According to Andree Frieze, editor of Gardens Made Easy, the magazine is

aimed at people who have been inspired by the recent vogue for gardening

and ’want to have a go’.



Frieze added: ’Gardens Made Easy will be an entry point into gardening,

providing information about how to grow and care for shrubs, flowers and

vegetables as well as including features about how to make garden design

work effectively.’



SP, which is owned by the French media group Havas, also produces Home,

Fast Car and Classics.



Gardens Made Easy will be competing against rival titles such as BBC

Gardener’s World, Your Garden, Gardens Illustrated, The English Garden

and New Eden.



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