Gareth Helm

Brand director

Helm loves a marketing battle, which is just as well, because there are few sectors more competitive than price-comparison websites. In the past 12 months, he’s led a rebranding across all customer touchpoints, created better integration between onand offline marketing, and taken Moneysupermarket’s advertising to another level with its ‘Snoop Dogg’ and ‘Epic Elephunk’ TV ads. This is the first time he’s featured in this list, initially catching our attention as marketing director at Innocent Drinks and then setting up Bear Snacks. Colleagues describe him as strategic, collaborative and enthusiastic.

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