The Advertising Film and Videotape Producers’ Association has
rebuffed anonymous accusations that it is falling apart under the strain
of the ad industry’s row with the actors’ union, Equity.
Since the AFVPA was kicked out of the Joint Equity Negotiating Group
(Campaign, last week), there has been talk of production companies
setting up an alternative body or bypassing the AFVPA entirely to talk
directly with the Institute of Practitioners in Advertising and the
Incorporated Society of British Advertisers.
But Cecilia Garnett, the chairman of the AFVPA, said: ’People love to
criticise trade associations, but they are mostly people who don’t have
much to do with us.’
As well as the Equity dispute over voiceover fees, the AFVPA has been
involved in a dispute with the Creative Directors Forum about the cost
and transparency of commercials production.
This dispute is expected to set the AFVPA an even harsher examination
than the Equity row.