Gary Knight takes charge of ITV online advertising

LONDON - ITV brand partnership director Gary Knight is to take charge of the broadcaster's online advertising after the broadcaster confirmed it will not replace Gary Cole, its former head of online revenue.

ITV brand partnership director Gary Knight
ITV brand partnership director Gary Knight

As well as handling ITV's online advertising, Knight's remit includes sponsorship, content partnership and mobile advertising.

Cole left the broadcaster as part of its wide ranging cost-cutting redundancy process. All ITV staff are under consultation until 4 June, with the company looking to cut 600 jobs.

Cole joined ITV in 2007 from Telegraph Media Group, where he was head of online advertising.

He joined to expand its online sales team and maximise revenue for ITV.com and Friends Reunited. He reported to commercial sales director Gary Digby.

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