Gary Lineker strips for Leicester City in Walkers crisps ad

Today's top stories including Gary Lineker strips for Leicester City in Walkers ad, WPP confirms search has begun for Sorrell's successor, plus Starbucks faces $5m lawsuit for "deceiving" customers over the size of its iced drinks.

Gary Lineker strips for Leicester City in Walkers crisps ad

Gary Lineker strips to his undies in Leicester City/Walkers crisps ad

Most read: Gary Lineker strips to his undies in Leicester City/Walkers crisps ad

Brands have seized on Leicester City's unexpected football victory with tactical ads in print and social media.

Walkers took out a full-page ad in The Sun today, which featured the face of its long-time brand ambassador, Gary Lineker, superimposed on a muscular frame with "L.C.F.C" tattooed across his chest and wearing nothing but underwear.

Lineker, a former England captain, Leicester native and fan of the club, is shown smiling and holding a special bag of Walkers crisps, which is "salt and victory" flavour (instead of salt and vinegar).


WPP confirms search has begun for Sorrell's successor

Advertising: WPP confirms search has begun for Sorrell's successor

WPP has begun to look at external candidates to replace Sir Martin Sorrell as the chief executive of WPP, the company confirmed today.

In its 2015 Annual Report, the company’s chairman, Roberto Quarta, sought to assure shareholders that the company is preparing for life after Sorrell, who has led the company since founding it in 1985.

Quarta said: "At some point we all leave our jobs. The question is when.

"Whether, in Sir Martin’s case, that happens tomorrow, in one, two, three, four or five years, or even over a longer period, we have already begun to identify internal and external candidates who should be considered.

"Shareowners should have no doubt that we already have a strong pool of internal and external candidates to draw from."

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How porn and digital dating transformed an advertising cliché

Sex sells: How porn and digital dating transformed an advertising cliché

The "sex sells" concept had fallen out of fashion, but things could be about to change with a digital-age reboot. Marketers can now maximise their budgets by advertising on dating apps and porn sites, writes Sandra Halliday.

As taboos about online porn break down and new generations of singles see dating sites and apps as their first stop in the search for love, marketers have spotted an opportunity.

These digital venues have become the next logical place for advertising to grow and reach an expanding audience. In the process, they have changed our thinking about the adland mantra "sex sells".

Continue reading, Sex sells: how porn and digital dating transformed an advertising cliché.

Also in the news


Starbucks facing $5m lawsuit for 'deceiving' customers over the size of its iced drinks

Marketing: Starbucks facing $5m lawsuit for 'deceiving' customers over the size of its iced drinks

Starbucks has been sued in a $5m consumer class action case in the US – for putting too much ice in its cold drinks.

The lead plaintiff in the case, Stacey Pincus, filed a suit against the coffee chain at Northern Illinois Federal Court in Chicago last week, Courthouse News reports.

Pincus said that the volume of liquid in the coffee chain’s cold drinks was sometimes little more than half of that advertised, because of the ice included.

Starbucks provides the volume of each of its serving sizes in fluid ounces in its US stores – but Pincus said these figures were really only the size of the cup, rather than the drink.

Starbucks said the case was "without merit" because consumers understood ice was a fundamental part of an iced drink.


Adblock Plus maker and Pirate Bay founder launch publisher payment service

Media: Adblock Plus maker and Pirate Bay founder launch publisher payment service

Eyeo, the maker of Adblock Plus, has partnered with Flattr to launch a product enabling online readers to make small payments to publishers producing content.

Flattr, the startup co-founded in 2010 by Peter Sunde, the founder of content sharing web site The Pirate Bay, announced today it had been working on the new product, called Flattr Plus, for "a very long time".

Flattr Plus will be an add-on for a web browser and allow "zero-click" payments based on a reader’s engagement with a publisher’s content.

In a statement, Sunde’s partner and co-founder of Flattr, Linus Olsson, said: "In order to accelerate the implementation of Flattr everywhere, we’ve partnered with Adblock Plus.

"The two systems share the same ideals, of making the web a cleaner place while making it financially sustainable for those who create the things we engage with."

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