SectorFood and Drink and Grocery food
New film by TBWA\Chiat\Day\LA tells tennis champ's story via archival footage
Gatorade continues to explore athletes' journeys in its latest video featuring Serena Williams. Titled 'Unmatched," the ad was created by TBWA\Chiat\Day LA using actual footage of the Grand Slam hopeful.
It shows the young tennis star's trajectory straight out of Compton, Calif., to Wimbledon. As with Gatorade's short with NBA player Jabari Parker, the ad focuses on her wins and losses.
In the final scene, a young Williams is asked, "If you were a tennis player, who would you want to be like?" and she gives an answer appropriate to the champion she is today.
In a related activation, 21 artists created their own images of Williams.