Gatorade "sweat it to get it" by TBWA\Chiat\Day

The American football stars Cam Newton and Peyton Manning appear in Gatorade’s new TV campaign. The pair show up in service stations and enforce Gatorade’s new edict that, in order to purchase its products, you need to be sweating. The actor who plays the store clerk is Rob Belushi, John Belushi's nephew. TBWA\Chiat\Day created the campaign, which comprises several executions.


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