Gatorade 'We Love Sweat' by TBWA\Chiat\Day LA

Michael Jordan narrates star-studded spot

Gatorade has kicked off a new ad that sports an all-star cast of athletes such as J.J. Watt, Serena Williams, April Ross and Usain Bolt. The TV spot also adds an M.V.P.: Michael Jordan does the voice over.

The video by TBWA\Chiat\Day LA ends with a screen saying "We Love Sweat" — preceded by videos of athletes pushing their limits.

The legendary Chicago Bulls player says in the ad that not all sweat is equal and praises the sweat of committed athletes.

Credits

Chief Creative Officer
Executive Creative Director
Worldwide Creative Director
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Art Director
Executive Producer
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Managing Director
Brand Director
Brand Manager
Sports Marketing AE
Associate Brand Manager
Group Planning Director
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Planner
Director of Business Affairs
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Editorial