Gatwick Airport 'summer campaign' by Naked Communications

Naked Communications has launched its first print campaign, as part of its first creative work for London Gatwick Airport since winning the business in May.

The work, which runs across outdoor, press, radio and online media, looks to encourage people to do their shopping at the airport, instead of buying everything they need on the high street beforehand.

The print executions feature a procession of aeroplanes modelling some of the latest products available at Gatwick this summer, accompanied by strapline such as: don’t leave without a good buy.