Gatwick Airport 'summer campaign' by Naked Communications

Naked Communications has launched a digital campaign across London's tube network, as part of its first creative work for London Gatwick Airport since winning the business in May.

The integrated campaign, which runs across outdoor, press, radio and online media, looks to encourage people to do their shopping at the airport, instead of buying everything they need on the high street beforehand.

The digital spots demonstrate the campaign's exposure on lcd screens featured alongside escalators in London Underground tube stations.