Chief marketing officer
Thompson joined Paddy Power in April and soon set about keeping the brand mischievous, with a cheeky Rugby World Cup ad riffing on the Cecil the Lion scandal. He is proud that activity like this one sets the brand apart. "Within our sector, we are the most differentiated brand; there’s no arguing about that," he says.Thompson may have to work harder at this differentiation when Paddy Power merges with Betfair early next year. However, his history as founder of GiffGaff while working at O2 stands him in good stead to run a portfolio brand, and he describes himself as a natural strategist.
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