Gay Times/All Out "Gok's global Pride makeover" by Karmarama
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Agency
Karmarama -
Sector
Media / Entertainment Brands and Magazines
Karmarama's film for LGBTQ movement All Out, in partnership with Gay Times, stars fashion consultant and broadcaster Gok Wan and uses a shocking twist to highlight the persecution faced by the LGBTQ community across the world.
The film begins in the style of a typical fashion advice show fronted by Wan, who dresses a group of people looking for their perfect pride outfit that they can wear anywhere in the world.
However, in an unexpected twist, each must-have item represents instances where LGBTQ people have been subjected to violence and degradation.