GE to sponsor Olympics until 2020

GE has extended its sponsorship of the Olympics for another eight years, an agreement that will see its association with the global event run into 2020.

GE: the GE Imagination Centre at the 2008 Olympic Games in Beijing
GE: the GE Imagination Centre at the 2008 Olympic Games in Beijing

As well as sponsoring local games until 2020, the deal with the International Olympic Committee (IOC) means that GE will remain the games' exclusive provider of technology products and services.

The energy and technology giant's current deal concludes next year at London 2012.

Its latest agreement will kick off at the 2014 Games in Russia, continuing through to 2016 in Rio de Janeiro, and ending in 2020.

Jeff Immelt, GE's chairman and chief executive, said: "The Olympic Games provide a unique opportunity to showcase our innovative technologies and services.

"Hosting a successful Olympic Games is a transformational opportunity for every host city. We are committed to working with the IOC and the local organising committees to deliver world-class infrastructure solutions and a sustainable legacy to future generations."

GE’s Olympic sponsorship category includes lighting, energy generation systems, electronic medical records technology and water treatment facilities

GE's current Olympic partnership launched in 2005, with the brand making its sponsorship debut at the Torino 2006 winter Olympics.