GE 'Time Upon A Once' by BBDO New York

Ad shows how technology can change perspectives

General Electric debuted a new ad to screen before the film "Tomorrowland." which opened in theaters this past weekend.

A narrator  in the video by BBDO roams various rooms, leaning in strange directions or shifting perspectives —  showing how GE can make the ordinary extraordinary.

The short film seizes the Hugo Gernsback-inspired world of "Tomorrowland," positing that GE is building forward-thinking technologies ranging from turning garbage into electricity or using jet-engine technology to power a city.

Previous ads for the industry titan have included Agent Smith from The Matrix and a lovable creature representing an idea.

Credits

Advertising Agency
Chief Creative Officers
Executive Creative Director
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Director of Integrated Production
Group Executive Producer
Executive Producer
Head of Music Production
Worldwide Senior Director
Senior Director
Account Director
Assistant Account Executive
Group Planning Director
Production Company
Director
Line Producer
Executive Producer
Post Producer
Visual Effects
A52
Executive Producer
Producer
VFX Supervisor
Mix House
Executive Producer
Producer
Sound Design/Mixer
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Animation

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