Ad shows how technology can change perspectives
General Electric debuted a new ad to screen before the film "Tomorrowland." which opened in theaters this past weekend.
A narrator in the video by BBDO roams various rooms, leaning in strange directions or shifting perspectives — showing how GE can make the ordinary extraordinary.
The short film seizes the Hugo Gernsback-inspired world of "Tomorrowland," positing that GE is building forward-thinking technologies ranging from turning garbage into electricity or using jet-engine technology to power a city.