Gen-Pep "Pep Talk by Stephen Hawking" by Forsman & Bodenfors

Stephen Hawking has appeared in a Swedish TV ad to build awareness about physical inactivity and its affect on public health.

The work for Swedish health organisation Gen-Pep (Generation Pep) launched on November 16 across TV, social media platforms and digital.

This in not the first time that the professor has appeared in an ad. In March, Hawking played a villain in "The arrival" for Jaguar.

Credits

Marketing director, Gen-Pep
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Copywriter
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PR strategist
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Digital strategist
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AOL

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