General Mills cleans up its act, and its ingredients

Kids are persistent, but cereal additives shouldn't be

Kids’ cereals tend to be chock full of the very things kids shouldn’t have: sugar, artificial flavors and artificial colors. Well, General Mills is leaving the sugar in, but the food behemoth is removing the latter two from all its cereals by the end of the year. If their presence has kept you from loving cereal ... Well, try it again. Perseverance is key. Just ask these adorable kids in this heartwarming national campaign from McCann NY who want to spin and jump and fly over and over again, all with the help of their eternally obliging parents and siblings. Now, apparently, extra bowls of cereal are also allowed.

Credits

Agency
North American Chief Creative Officer
Chief Creative Officers, McCann NY
Executive Creative Director
Assoc Creative Director
Assoc Creative Director
Copywriter
Art Director
Chief Production Officer
Executive Producer
Music Producers
Business Manager
Talent Specialist
Production
Production Company
Director
Executive Producer
Producer
Editorial Company
Editor
Music Company
Mix Studio
Engineer

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