General Motors hunts agency for pan-Euro Meriva ad account

LONDON - General Motors is looking for an agency to handle the pan-European advertising for the 2010 launch of its Meriva model.

Zafira...GM brand
Zafira...GM brand

A number of roster and non-roster agencies have been approached regarding the business, and initial meetings are being held over the next few weeks.

An appointment is not expected to be made until October, with the first campaign being rolled out at the beginning of next year.

Lowe currently handles the advertising on the Vauxhall Meriva business. Its last TV ad campaign for the model featured an adjustable world that saw people modifying their environment to make their lives easier.