General Motors has called a pitch for its £5 million UK Chevrolet car account as it looks to centralise the business into one agency.
The review is understood to be in the early stages. A number of GM's UK roster shops have been asked to supply credentials.
In the UK, GM's roster agencies include Delaney Lund Knox Warren & Partners, Lowe London, Leo Burnett, Kastner & Partners and McCann Erickson. Draft FCB is the main incumbent on the Chevrolet account.
Draft FCB created the current campaign featuring a fleet of the cars driving around a city accompanied by The Fine Young Cannibals' track Good Thing.
In April, GM appointed FCB London to handle the pan-European advertising for the launch of its Captiva SUV. FCB scooped the account after a three-way pitch against two of Chevrolet's other roster agencies, Leo Burnett and the Frankfurt-based Buhler & Partners.
FCB was handed a brief to create an integrated campaign that will be rolled out across every country in Europe before the end of this year.
GM, which lost $10.6 billion last year, is pursuing an aggressive cost-cutting policy by employing agencies to produce campaigns that can run across Europe, rather than tailored to specific markets.
Chevrolet UK declined to comment.