Ethical beverage brand Genie Drinks has embarked on its first TV campaign.
The work by Bulletproof showcases the brand’s vegan kombuchas and probiotic Live Sodas. It has been made using Sky’s SME Support campaign, a £1m fund to provide TV advertising to help companies recover from the pandemic.
Genie’s campaign will be delivered via Sky's AdSmart platform. The copywriter was Ed Chipperfield at Modern Copy.