George at Asda "Arrive like you mean it" by Impero

George at Asda is highlighting its sustainability credentials in a new TV campaign for its back-to-school range.

In the style of a grime music video, the 30-second spot was directed by Mr. Yankey and produced by Sarah Mavity at Armoury.

Supported by OOH, print and digital activations, the TV and VOD film launches in Scotland today (12 July) and nationally on 24 July.

Credits

Client
George head of creative
George creative content assistant
Creative agency
Executive creative director
Creative director
Strategy director
Business director
Senior account manager
Senior producer
Creative
Head of design
Production company
Producer
Executive producer
Production manager
Production assistant
Director
Focus puller
Location manager
Gaffer
Production design
Wardrobe
Hair and make-up
Choreographer
Post-production agency
Post-producer
Online editor
Colourist
Music composer and producer
Lead sound engineer