George at Asda "Back to school" by AMV BBDO

George at Asda enlisted the help of real school children to create the star of its campaign.

The brand asked a group of kids to pick their favourite playground game – the unanimous decision was tag – and to share their creative input to design a monster. AMV BBDO used the themes to create an animated monster from the children’s imaginations that plays tag in the schoolyard, before transforming into a girl. The work was written by Richard McGrann, art directed by Andy Clough, and directed by Traktor through Stink.


Senior director customer comms, George fashion, home and events
George campaign & content manager
George fashion & home, head of creative
Asda senior production manager, food comms
Food comms production coordinator
Creative agency
Creative director
Art director
Agency planners
Agency producers
Media agency
Production company
Production company producer
Post-production company
Business affairs
Audio post-production